Assignment
Part 1
Watch produced news coverage of the same story from three different television networks to compare and contrast how the stories were presented. Sheelect coverage that inherently offers different views; an essay that says, "They were all the same" suggests student has not fully understood how to select appropriately.
News means, by definition, what is new. Stories that happened a year ago or 10 years ago are not appropriate.
No celebrity or entertainment industry stories, unless these intersect with a public issues, such as celebrity whose troubles highlight sexual or racial issues.
Do not select editorials and opinion coverage, such as discussion panels. Select stories that involve a reporter out covering a news event.
We are specifically looking at television news coverage; written news articles are not acceptable for this assignment.
Consider the following:
• What was the headline of the news story shown on the screen? How does the headline affect the viewer's perception of the story? Who was the target audience for this story?
• What images were shown on the screen? Was there a reporter live on the scene? Were there other speakers being interviewed? How was the credibility of the speakers established during the story? What social groups did they belong to?
• Was the story reported at face value (see this week's theories for how we can dig deeper and beneath the surface of news reports)? Was there evidence of sensationalism for entertainment value (for example, use of emotional words or shocking images)? What type of ethical considerations were required for the station's coverage of the story? Was there evidence of bias in the coverage?
• Finally, analyze the similarities and differences in the stories you viewed. Applying your knowledge of media-related communication theories, what conclusions can you offer that a smart media consumer should consider as he or she views produced news segments
Alternatively, you may create a 12- to 15-slide Microsoft PowerPoint presentation, with detailed speaker's notes, that describes the coverage from each source. The speaker's notes must be as complete as the 1000-word paper. You must still use citations in APA style and have a reference list. Let me be frank: The slide shows I have seen have not fulfilled the assignment at a high level of excellence. I removed this option for a while. I received one good PowerPoint last time I taught this course and several poor ones. I am adding an additional option: If you would like to provide audio narration for your PowerPoint slides -- this is completely voluntarily -- I am willing to see what talented students might do with this. You still have to submit your detailed speaker's notes with citations. The rubric is the same; I will adapt it if I need to on a case-by-base basis.
Part 2
Write a 1,750- to 2,100-word paper in which you analyze the values of the organization for which you work, or one with which you are familiar. Observe and analyze the corporate or business culture. Include the structure of the organization and information-sharing practices. In the introduction to your paper, explain and provide the relevant background of your organization.
Include the following:
How do structure and power relationships influence decision making within your organization?
Assess the physical, behavioral, and verbal manifestation symbols that affect the culture of your organization, such as décor, logos, ceremonies, rituals, jokes, jargon, and anecdotes.
How would you assess your organization's method for the collection, management, and use of information? How could you use these data from an assessment to strategically improve your organization's communication?
Provide an assessment of the conditions, channels, and strategies used by your organization.
Reflect upon the ethical checks and balances related to communications within your organization.
Using strategies and theories discussed in class or from the readings, suggest ways in which organizational communication can be measurably improved.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Communicaiton-Theories-Context-Review.rar