Analytical and Application Study of Retail Management at a retail format
Contents
This assignment is based on a single retailer and all questions have to be answered keeping that retailer in mind
1.
- Visit any big sized retailer of your choice.
- Provide a brief overview of the retail store like see, merchandise classification, pricing strategies, product categories, ambiance interior & exterior, 4 Ps of Marketing and role of Manager and employees at retail store.
2.
- Who are the retailers' competitors (both direct and indirect)? How does your retailer compare to these competitors in terms of its size, market dominance/share, sales, profitability, etc.?
- Who is their target audience? (describe demographically and psychographically. if possible) How does this compare to the competition?
3.
- What image do they want to convey and how do they attempt to position themselves in the minds of consumers in the market?
- What is their current image in the industry and in the minds of consumers? Is this image working for them? How does this compare with the image of competitors?