Discuss the below in a 150 words each:
Q1. What are the various methods used to make marketing communications more effective?
Q2. What has Facebook done well and why haven't others copied all aspects of their marketing plan?
Q3. Brand extension is a strategy of using a successful brand name to launch a new or modified product in a new product category. Identify a recent brand extension that you have seen and discuss the (likely) effectiveness of that brand extension. As a marketer, how could you maximize the odds of creating that effectiveness? How does line extension differ? Identify a recent line extension that you have seen and discuss the (likely) effectiveness of that line extension. As a marketer, how could you maximize the odds of creating that effectiveness?
Q4. Think of your favorite stores. What do they do that encourages your loyalty? What do you like about the in-store experience? What further improvements could they make? Consider on-line stores. What are some current marketing techniques applied to attract and maintain customer loyalty online?
Q5. What are some of your favorite TV and Internet ads? Why? How effective are the message and creative strategies? How are they creating consumer preference and loyalty and building brand equity? What is different between TV and online advertising and why? Does the product or service itself impact which is best to use. Explain with an example.
Q6. According to Kotler and Keller, two main advantages of brand extensions are that they can facilitate new-product acceptance and provide positive feedback to the parent brand and company. Not only can marketers capitalize on brand awareness, but they can also leverage the associations' consumers have the parent brand. " What if a brand is introducing an entire new line that does not appeal to its current customer base? Further thoughts?
Q7. Marketers have the ability to establish a public voice and online presence with the use of social media. Social media is useful for a company because it is cost-effective reinforcement for the company, encourages companies to stay innovative and relevant, and marketers can tap into online communities, inviting participation from consumers while creating long-term marketing assets (Kotler & Keller, 2016)." Please elaborate on the marketing challenges and advantages, with a few examples, that firms encounter using Social Media forums for product marketing. What about the new product you are launching in the course? How might social memedia be used for advertising and why?