Homework: Marketing Plan Analysis and Presentation- Place and Advertising Promotion
Part I:
Continuing in the role of a marketing professional who has been tasked with completing a marketing plan for a client, refer back to the research you completed in the Topic: Research and the Topic: Product or Service and Price homeworks. Conduct additional research related to place and promotion and use it to complete the "Marketing Plan Analysis and Presentation- Research Template."
Part II:
Add to the PowerPoint presentation you created in the Topic 5 homework by creating five to eight additional slides that summarize your marketing plan analysis based on the research you have conducted about place and promotion. Slides should address each of the key areas listed below and should include speaker notes that explain how the company could have used what it learned about consumer behavior, product or service, and pricing to help it develop a marketing plan in order to meet the company's marketing objectives and business needs. When creating the presentation, provide links to specific YouTube and social media site examples that illustrate the current company messaging and promotional techniques. The final presentation should provide a comprehensive look at how the brand promotes their products to customers.
Based upon what you learned from your research and strategy assessment, recommend a strategy the company could employ to increase profits and sales to the target market. Include two or three final slides that summarize and justify your strategy recommendation. For the presentation of your PowerPoint, use Loom to create a video. Include an additional slide for the Loom link at the beginning of the presentation, and an additional slide for references at the end of the presentation.
Place:
a. Describe distribution channels (direct, manufacturer to consumer, indirect, wholesalers/retailers, multichannels).
b. Discuss possible channel conflicts.
Promotion:
a. What forms of advertising and promotion does the company use?
b. What forms of media does the company use? Describe the media mix.
c. Illustrate the messages the company currently uses.
Strategy Recommendation:
a. Based upon your research findings for the marketing mix, recommend a strategy that you believe will increase profits and sales to the target market.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Download:- Marketing-Plan-Analysis-and-Presentation-Research-Template.rar