Problem
Based on "An Inconvenient Truth: How Organizations Translate Climate Change into Business as Usual" by Christopher Wright: (ONLY use this article to answer please)
According to Wright and Nyberg (2017), "corporate environmentalism" seeks to balance the competing demands of the market and the environment (p. 1634). What they call the "new corporate environmentalism" serves to focus on helping firms exceed environmental laws and regulatory compliance. Accordingly, firms approach environmental challenges through activities such as increasing eco-efficiency both internally and through the supply chain, and by creating new products and services devoted to meeting customer demands that the products and services they buy do not damage the environment. However, Wright and Nyberg's research suggests that this is not an easy path for companies to follow.
A. Why? What are the forces mitigating against change toward sustainability?
B. For you, what is the main take-away from the Wright and Nyberg article?
C. How can you use this information to inform your sustainability efforts in your own organization, now or in the future?