Discussion: "Target Market"
For this week's discussion, please respond to the following:
1. Describe the target market for your NAB business including a description of your target market's key demographic elements. You should also mention the geographic, lifestyle, psychographic, purchasing pattern, and buying sensitivities of your proposed target market.
Include these in your target market description (for your non-alcoholic business):
1. Demographic Description (age and income range, gender, family size, education, occupation, etc.)
Example: A likely user for X product is a male between ages 25 and 34 who earns between $25,000 and $35,000 per year and has a four-year college degree.
2. Geographic Description: area where you would like to serve, density (urban, rural), nature of location (mall, business center, etc.), climate condition.
An example of demographic description would be: Atlanta area.
3. Lifestyle Description: where do your customer shop, what they do for leisure, what kind of clothes they were, cars they drive, etc.
4. Psychographic Description: socially responsible, trendsetter, fun-seeking, etc.
5. Purchasing pattern description: how they use the product, how many times they buy, where do they buy the product, how do they pay for it
6. Buying Sensitivities Description: What factors are important to the customer before they buy (price, quality, customer service. Packaging, etc.)
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.