Problem 1: What does the MTV brand stand for? Describe the current sources of MTV's brand equity. How have they changed over time? How have they remained constant?
Problem 2: What is the role of music within MTV? How has it evolved over time?
Problem 3: Technology is changing the way viewers watch television and interact with programs. Discuss the role of the Internet and technology within MTV.
Problem 4: What does the future holds for MTV_ globally and domestically?