"Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4 Ps is one way - probably the best-known way -of defining the marketing mix.
The 4Ps are:
A good way to understand the 4 Ps is by the questions that you need to ask to define the marketing mix. Here are some questions that will help you understand and define each of the four elements and questions that you can use to help you write your paper. Note: These questions are just food for thought and listed to guide you as you are writing. You can add any other information as needed to tell about your product and the marketing mix.
Product/Service
• What does the customer want from the product/service? What needs does it satisfy?
• What features does it have to meet these needs?
o Are there any features you've missed out?
o Are you including costly features that the customer won't actually use?
• How and where will the customer use it?
• What does it look like? How will customers experience it?
• What size(s), color(s), and so on, should it be?
• How is it branded?
• How is it differentiated versus your competitors?
Place
• Where do buyers look for your product or service?
• If they look In a store, what kind? A specialist boutique or In a supermarket, or both? Or online? Or direct, via a catalogue? Or on-line?
• How can you access the right distribution channels?
• Do you need to use a sales force? Or attend trade fairs? Or make online submissions? Or send samples to catalogue companies?
• What do you competitors do, and how can you learn from that and/or differentiate?
Price
• What is the value of the product or service to the buyer? What Is the benefit?
• Are there established price points for products or services,in this area?
• Is the customer price sensitive? Will a small decrease in price gain you extra market share? Or will a small increase be Indiscernible, and so gain you extra profit margin?
• What discounts should be offered to trade customers, or to other specific segments of your market
• How will your price compare with your competitors?
Promotion
• Where and when can you get across your marketing messages to your target market?
• Will you reach your audience by advertising on TV, or radio, or on billboards? On the Internet?
• When Is the best time to promote? Is there seasonality in the market? Are there any wider environmental issues that suggest or dictate the timing of your market launch, or the timing of subsequent promotions?
• How do your competitors do their promotions? And how does that influence your choice of promotional activity?
• Is social media used In the promotion of this product?
• Is e-marking and digital media used to promote this product?
Attachment:- Strategic marketing.rar