What does martha gain by focusing on college students, Other Management

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What does martha gain by focusing on college students

Assignment Task:

YouTube Video: The Marketing Plan By McGraw Hill Higher Education

Why is it important for Martha, owner of The Coffee Collective, to segment, target and sell to college students? By not segmenting and targeting other potential customers (i.e., people who aren't college students), wouldn't Martha be losing on potential sales? What does Martha gain by focusing on college students?

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