Assignment: Situational Analysis
Use the course materials to include articles, videos, and the module notes.
This activity addresses the following module outcomes:
• Understand the purpose of new product development and the reasons why new products fail.
• Become familiar with the Power and influence of a brand and how to reverse a negative brand image.
The situational analysis section of your marketing plan identifies where the company is now. Think of the company relative to its competitors and Include a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis in this section that examines the marketing mix (product, price, place, promotion) and service, people, processes. Include customer insights: what do your customers like about your company? What do your customers dislike about your company? For more information on the SOSTAC marketing plan, refer to the course materials.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- TEMPLATE.rar