Report Part:
Introduction - purpose of the report?
Set you social media goals - what do you want to accomplish? You need clearly defined business goals. For example, increasing brand awareness, targeting new customers, increasing sales and providing customer support.
Define your target market - include an analysis of your customer base and their demographics, including information such as age, gender, social status, education, attitude, beliefs and interests. Apart from these, it is also essential to analyze their use of social media. How many of your customers use them? Which platforms do they use? How often do they use them and for which purpose?
Conduct a SWOT analysis - his will help you understand your company's Strengths,Weaknesses as well discovering available Opportunities you can exploit and Threats you should eliminate.
Analyze your competitors - knowing who your customers are and how they are using social media will help you develop a better competitive strategy. Determine their media presence.
Outline your available resources that can be used to facilitate your social media efforts. What tools, skills, personnel, time frame, budget, etc. do you have?