What differentiation strategy should your company undertake

Question

Review the video case study "Geek Squad: A New Business for a New Environment". Keep this case study in mind as you complete this assignment.

Write a 700- to 1,050-word paper using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you). Answer the following questions for your chosen organization.

In your opinion, what are the specific key environmental forces that created an opportunity for your company?

Have there been changes in the purchasing patterns of your organization's target market in recent years?

Conduct an environmental scan for your chosen company to identify key trends. For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company's marketing efforts and product offering in the future.

What differentiation strategy should your company undertake to encourage their target market to choose them over other competitors?

In your analysis, what lessons might you learn from the Geek Squad case study?

What recommendations can you offer up to Geek Squad?

Answer 1

Consider the case study Geek Squad - A New Business for a New Environment. Write down a 700 to 1050 word paper employing your company or one with which you are well-known (if you favor, your facilitator can allocate one to you). Answer the given questions for your selected organization. In your view, what are the particular main environmental forces which made an opportunity for your company? Have there been changes in the purchasing patterns of your organization's target market in latest years? Carry out an ecological scan for your selected company to recognize key trends. For each of the 5 environmental forces (that is, social, economic, technological, competitive and regulatory), recognize trends probable to affect your company's marketing efforts and product providing in the future. Explain differentiation strategy which must your company undertake to motivate their target market to select them over other competitors?