What decisions go into selecting a distribution channel


Question: In your own words, reply (200 words) to the following questions:

What decisions go into selecting a distribution channel? What decisions go into selecting new distribution channels? What is the difference between a vertical and a horizontal distribution channel? Provide an example.

Do not copy and paste information from the text or another source. I want to know what you think.

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Marketing Management: What decisions go into selecting a distribution channel
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