White Castle's success lies in its devoted customers, unique product design, efficient service, and low- prices. Those customers have become passionate in their loyalty to tasting those little squares burgers, prepared by steam rather than fire.
White Castle's history shows that a fast-food company can be very successful without copying others in the industry. it also shows the importance of promotion and innovation. However, some say that the company has failed to capitalize on the uniqueness of its product offering, possible new product and service development and the loyalty of its customers. Answer the following questions:
1. Bear in mind that leaders in the fast food industry are penetrating every niche in search of sales and profits.As competitors begin to imitate some of the White Castle advantages such as s low price points and 24-hour operation, will they be able to continue to be profitable? discuss.
2. What specific price, distribution, promotion, and product elements would you prop[ose to them and why?
3. Is there any new products and service penetration that they would develop?
4. What customer retention consideration and ideas would you recommend?
5. What customer retention action would you recommend?
6. What measures would you use to measure progress and results?