Homework
Instructions
Part I
For this activity, prepare a reflection paper, and consider the concepts that you have learned during your readings. Think about what you understand completely and what did not quite make sense. The purpose of this homework is to provide you with the opportunity to reflect on the material you have read and to expand on it. This is not a summary.
In the Unit I introduction to this course, Theodore Levitt's remarks about the contrasting needs of the seller and the marketer were shared. Levitt described how satisfying the needs of the customer is now the pathway to marketing success. This concept and others related to the four Ps of product, price, promotion, and place were further explored throughout the units. For this reflection paper, respond to these three prompts:
o Reflect on how this introductory marketing course has changed your view of how the field of marketing works.
o What was the most surprising thing you learned? What do you need to learn more about?
o Do you see the rise of consumer power through evolving changes in technology? If so, how? If not, why not?
Part II
o In 1 to 2 pages, tell the story of a time you learned something new, were influenced by a mentor, or overcame a learning challenge. Consider the following principles of narrative writing that you read about in this unit:
- Narration tells a story. Choose a specific event or sequence of events and lay them out in chronological (time) order. Your reader should get the feeling they are moving through the event as you experienced it.
- Personal narration is descriptive. Consider the five senses in setting the scene and describing your experience. How did things look, feel, smell, sound, and taste? Use specific details such as using names when talking about other people and describing the place where events occurred. Consider using dialogue to show when others are speaking in your story so the reader can "hear" what you heard in the situation.
- Personal narrative that is meant for others to read should include some reflection. In a conclusion paragraph, explain the significance of your experience. What did you learn? How have you changed? What can others take from reading about your experience? How can you apply principles learned from this experience to this class or other college work?
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.