Problem
You are the Business Manager of a Behavioral Health Department of a not-for-profit health care system. The institution Population Health Management Program includes an action item that designates you as being responsible for it: to develop and implement an innovative drug abuse education program for children at the local elementary schools. The Chief Population Health Officer (CPHO) specifically pointed out that he would like for you to really get creative and think out of the box. He envisions that your innovative program will not only serve as primary drug abuse prevention, but also provide positive publicity for the healthcare organization. He specifically indicated that imagination is very important. In his previous experience, the CPHO assumed various administrative roles within the organization, including years of marketing background under his belt; and he truly believes that word-of-mouth branding is one of the most powerful weapons in a marketer's arsenal. After all, what can be better marketing for an organization than serving the community and addressing the community concerns? The CPHO actually hopes that your drug abuse prevention project for children will be so unique and noteworthy that it perhaps will get picked up by local news sources, resulting in great publicity.