Problem
Rock and Rollers just keep on rocking
Forget the images of Stanch stair lifts, with a smiling old woman drifting up carpeted stairs, today's generation of older people are definitely more hip than hip replacement, writes Lisa Urquhart. Recent reports show the 50-pluses have more money, live longer, and, increasingly, are taking the view they should spend their hard-earned cash instead of giving it to the chancellor. Data monitor reports that 70% of Britain's richest people - those with more than £200,000 in liquid assets - are 55 and above. It also found that average disposable income for European 50- to 64-year-olds in 2002 was £13,990, the highest for all demographic segments. Already a consumer force to be reckoned with, the Future Foundation is predicting that by 2020 silver spenders aged 50-64 will account for 34% of leisure spending. This is eclipsed only by those in the 30-49 age bracket and dwarfs the 8% spend by 16-30-year-olds. But it is not just about having more money. Older people, according to Saga, are choosing to spend on exotic holidays, instead of cruises and gardening. One indication of the change in leisure habits is that the De Veer Village Hotel near Leeds will next year resume its weekend 50-80 clubbing breaks during the summer months - the cold weather perhaps being a deterrent to the scantily clad grey panthers out on the prowl.
Question
What business implications are implied by this case study?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.