Assignment: Global Brand Marketing
1. Pick a brand extension. Use the models presented in the chapter to evaluate its ability to achieve its own equity as well as contribute to the equity of a parent brand. If you were the manager of that brand, what would you do differently?
2. Choose a brand that has recently (within the past five years) experienced a marketing crisis. How would you evaluate the marketers' response? What did they do well? What did they not do well? What would you have done differently?
3. What Brand Would be a Good Fit for Retro Marketing?
- Select a brand that would be a good fit
- How long has the brand existed?
- Does the brand have a slogan or jingle?
- Would the brand appeal to a contemporary audience?
- What are the pre-existing emotional touch points?
- Want audience will it connect with?
- Provide a link to the brand
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.