Question: Creating Your Personal Brand
Your brand is your reputation - the perception of you held by the external world. It is the combination of personal attributes, values, drivers, strengths, and passions you draw from that differentiates your unique promise of value from your peers, and helps those assessing you to determine if they should hire you or do business with you.
You need to identify those qualities and characteristics within you and communicate a crystal clear, consistent message across multiple channels - online and offline - designed to resonate with your target audience.
Below is the 10-step brand assessment. Take your time and be honest with yourself.
Respond to all questions thoughtfully.
1. What are your vision and purpose?
2. What are your values?
3. What are your passions?
4. What are your top goals for the next year, 2 years, and 5 years?
5. What are your top brand attributes? What 3 or 4 adjectives best describe the value you offer? What words do you use to define your personality?
6. What are your core strengths and motivated skills?
7. Get feedback from those who know you best - at work, at home, anywhere.
8. Do a SWOT analysis.
9. Who is/are your target audience(s)?
10. Who is your competition in the marketplace and what differentiates you from them?