Defining and understanding the elements of a group culture is essential to forging a professional identity either online or in person. These elements are important because they reflect how professionals interact, whether online or in person.
An industrial or workplace culture consists of different occupations, roles and statuses. A hospital is an excellent example of a number of people working in close proximity representing different occupational groups. Patients, nurses, health care specialists, surgeons, administrators, security, and support staff groups all function together but may be identified by their equipment, behaviors and language, and the tools and training used to get their work completed.
In this Assignment, you will write a descriptive report about the industry culture of a group of people within the workplace, preferably your career field industry culture. Please note that this focus should not be on racial or ethnic cultures.
Assignment Instructions
Search using individual internet research and complete an essay (in at least 250 words), that investigates a cultural group in your desired field. Describe what the industry group is like in your own words with support from any outside source information you have found. Be sure to cite and reference in APA format any outside sources you have used.
There are 2 separate Assignments to complete.
Assignment 1: In this Assignment, you will be using the PowerPoint narration tool to create your own audiovisual presentation. Once you have done this, you can put this skill on your resume. Audiovisual presentations are used in everything from customer service response, training employees, solving problems in the workplace, explaining instructions to colleagues, and responding to stakeholders concerning business issues.
Scenario Marketing
In Unit 6, you selected a company for which you would like to be marketing manager. Select the same company. You recently reviewed last quarter's national ad campaign. All ads are tracked with your franchisees so you can tell what is working and what is not working. You noticed the numbers for most of the advertising had a low response. You also observed that the ads include some great features of your product (service) offered by your company but are not backed by benefits.
POWERPOINT Assignment: Creating A Sound Promotional and Distribution Strategy
In this Assignment, you will be using the PowerPoint narration tool to create your own audiovisual presentation. Once you have done this, you can put this skill on your resume. Audiovisual presentations are used in everything from customer service response, training employees, solving problems in the workplace, explaining instructions to colleagues, and responding to stakeholders concerning business issues.
Scenario Marketing
In Unit 6, you selected a company for which you would like to be marketing manager. Select the same company. You recently reviewed last quarter's national ad campaign. All ads are tracked with your franchisees so you can tell what is working and what is not working. You noticed the numbers for most of the advertising had a low response. You also observed that the ads include some great features of your product (service) offered by your company but are not backed by benefits.
In this Assignment, you will engage in the development of the following professional competency:
Interact with others in a professional manner using appropriate communication and presentation skills.
Create a quarter page magazine ad that targets either the consumer or the business market. The ad should also include a
coupon or some type of sales promotion to immediately generate revenue.
Checklist: Explain your advertising and promotion rationale in a PowerPoint to the CEO that includes audio
explanations.
You should include the following:
• One ad targeting either the consumer segment or targeting the business segment.
• What are your advertising and promotion goals?
• What magazine are you recommending to reach the segment?
• What is the cost?
• How will you track and measure response rates?
• Elaborate on the bulleted points on each slide of 5-7 slides rather than just reading the slides (include no more than 4 or 5 bulleted points on a slide). In other words, your PowerPoint provides an outline of what you will discuss in the audio portion of your presentation. You can include some notes below each slide.
You can either record a narration before you run a presentation or record a narration during a presentation and include audience comments in the recording. If you do not want narration throughout the presentation, you can record comments only on selected slides or turn off the narration so that it plays only when you want it to play. You can also use Brainshark.com to record your presentation.
In this Assignment, you will engage in the development of the following professional competency:
Interact with others in a professional manner using appropriate communication and presentation skills.
Create a quarter page magazine ad that targets either the consumer or the business market. The ad should also include a coupon or some type of sales promotion to immediately generate revenue.
Checklist: Explain your advertising and promotion rationale in a PowerPoint to the CEO that includes audio explanations.
You should include the following:
One ad targeting either the consumer segment or targeting the business segment.
What are your advertising and promotion goals?
What magazine are you recommending to reach the segment?
What is the cost?
How will you track and measure response rates?
Elaborate on the bulleted points on each slide of 5-7 slides rather than just reading the slides (include no more than 4 or 5 bulleted points on a slide). In other words, your PowerPoint provides an outline of what you will discuss in the audio portion of your presentation. You can include some notes below each slide.
You can either record a narration before you run a presentation or record a narration during a presentation and include audience comments in the recording. If you do not want narration throughout the presentation, you can record comments only on selected slides or turn off the narration so that it plays only when you want it to play. You can also use Brainshark.com to record your presentation.
Submit your response in a PowerPoint presentation with audio consisting of 5 to 7 slides, using 24-pt. font, to the Unit 7 Assignment 1 Dropbox.
You may use these simple instructions to add audio to your presentation
OR
Go to Microsoft.com for complete directions on how to add audio to your presentation or you can access the short instructions below on the instructions icon. https://office.microsoft.com/en-us/powerpoint-help/add-narration-to-a-presentation-HA001230306.aspx
Assignment 2: Evaluating the Marketing Mix
Scenario:
Congratulations. You have just been named marketing manager of a major new startup company, Home Essentials Inc. Your job will be to perform the daily tasks of a marketing manager.
The first day on the job you receive this problem. They know they have a problem but they are not sure what it is. They know it must be fixed very soon or they will be out of business. Write a 3-4 page memo to the CEO of Home Essentials, Inc. detailing what you think the problem has been and what you think contributes to the problem and recommend a solution addressing the 4 P's in your response. Your solution can have multiple steps or considerations.
ESSAY Assignment: Evaluating the Marketing Mix
Scenario: Problem-Solving as a Marketing Manager
Congratulations. You have just been named marketing manager of a major new startup company, Home Essentials Inc.
Your job will be to perform the daily tasks of a marketing manager.
The first day on the job you receive this problem. They know they have a problem but they are not sure what it is. They know it must be fixed very soon or they will be out of business. Everyone is looking to you to fix it.
This startup company management has noticed that there has not been the demand they anticipated for their practical but necessary product for new parents. They got rave reviews in the baby and home magazines as the "must have" product of the year. But yet no one seems to know their product or what it does.
The product is a baby gate/play area that is free form when unlocked, but once configured in the shape parents want, it can be locked into that shape and will not move or collapse anywhere you put it. The current price for the product is $100. Consumer Baby Products Safety Commission gave it 5 stars for safety.
The startup has hardly any money and all managers are working for a potential slice of the company if successful.
They have a website that is good but hardly exciting and no advertising to speak of except word of mouth.
Follow these Critical Thinking steps:
1. Determine the problem
2. Analyze the problem
3. Design possible solutions, including media to be used
4. Evaluate the solutions and recommend the most viable one while addressing the 4 P's.
Write a 3-4 page memo to the CEO of Home Essentials, Inc. detailing the following:
• What you think the problem has been and what you think contributes to the problem.
• Recommend a solution addressing the 4 P's in your response. Your solution can have multiple steps or
considerations.