Part A
1. What are the various responses to a competitor's price change? 350 WORDS
https://phoenix.vitalsource.com/#/books/9781323299838/cfi/12[s5]/10!/4/2
2. Some marketers feel that the image of the particular channel in which they sell their products does not matter--all that matters is that the right customers shop there and the product is displayed in the right way. Others maintain that channel images--such as a retail store--can be critical and must be consistent with the image of the product.
Take a position: Channel images do not really affect the brand images of the products they sell that much versus Channel images must be consistent with the brand image.
400 WORDS
3. The lead sentence for this article if, "Tesla Motors Inc. has no advertising, no ad agency, no chief marketing officer, no dealer network. And that's no problem". This in itself reeled me in because they have been able to maintain marketing minimalism and it seems not to be an issue for them as a corporation. It seems that Tesla has focused on creating a dynamic, innovative product that markets itself.
What are your thoughts? 400 WORDS
https://www.autonews.com/apps/pbcs.dll/article?AID=/20130608/OEM05/130609883/for-tesla-the-buzz-flies-on-a-marketing-shoestring#axzz2ViGRuokz
4. What are intermediaries and why are they important? 350 WORDS
https://phoenix.vitalsource.com/#/books/9781323299838/cfi/14[s6]/6!/4/2
5. The lead sentence for this article if, "Tesla Motors Inc. has no advertising, no ad agency, no chief marketing officer, no dealer network. And that's no problem". This in itself reeled me in because they have been able to maintain marketing minimalism and it seems not to be an issue for them as a corporation. It seems that Tesla has focused on creating a dynamic, innovative product that markets itself.
What are your thoughts? 400 WORDS
https://www.autonews.com/apps/pbcs.dll/article?AID=/20130608/OEM05/130609883/for-tesla-the-buzz-flies-on-a-marketing-shoestring#axzz2ViGRuokz
PART B
This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.
Assignment Steps
Construct a minimum 750-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.
• Price and Place/Distribution:
o Distribution Strategies
o Channels, Mass, Selective, Exclusive
o Positioning within channels
o Dynamic/Static Pricing Strategies
o Channel tactics (Pricing)
o Daily pricing, promotion pricing, List pricing
Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Attachment:- marketing plan.zip