What are the various entry options for a market like russia


Assignment

1. Does TCL need a second home market? How does expansion into new geographies add value? What did it learn from the Neotel experience?

2. Is Russia a suitable home market for TCL? How does it compare with other emerging market options?

3. What are the various entry options for a market like Russia? Compare and contrast acquisitions with alliances as well as with organic/ own play.

4. Evaluate Pascal as an appropriate entry vehicle into Russia. What are its strengths and weaknesses?

5. What challenges or risks would TCL face if it acquired Pascal?

6. If TCL were to decide to pursue an investment in Pascal, what should be the valuation? State your assumptions.

Instructions:

1. Use the IRAC method

2. Each question must be no less than 800 words, double spaced.

3. Word count must be stated.

4. Pages must be numbered.

5. Table of Contents page with the question number and its corresponding page.

Format your assignment according to the following formatting requirements:

1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.

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Marketing Management: What are the various entry options for a market like russia
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