Homework: Consumer Behavior
Think about a big-ticket item (expensive product or service) that you recently purchased. After explaining the purchase, relate the consumer decision-making process to your purchase; refer to the lesson. Think about how your culture influenced this purchase and whether the company's advocacy of environmental issues influenced your decision. Include responses to the questions below.
o What are the steps of the consumer decision-making process, and how did your decision progress through each step?
o How did the values and norms within your culture influence your purchase?
o If the company that you were considering purchasing from advocated for environmental issues or other socially responsible behavior, would that have influenced your decision?
o At what point would price have superseded either your cultural values or environmental advocacy discussed in questions two and three?
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.