A sport marketer placing an ad on the right radio station at the right time to reach the right customer would be an example of
This base of segmenting includes income, age, gender, and race.
What is the process of dividing a large, heterogeneous market into homogeneous groups of people who have similar wants and needs or demographic profiles and to whom a product may be targeted?
What are the purposes of market segmenting?
What are the bases of segmenting?