Research Paper Assignment
Choose a publicly traded company and identify a company that is either
1. pursuing a strategy (domestically, locally, or globally),
2. overcoming a threat in the external environment,
3. experiencing quality control/quality management issues, or
4. personnel issues.
Types of case study assignments:
Students may be asked to
o Prepare a case in advance, based on criteria developed by the instructor. The case would then be used as a basis for discussion.
o Write a case analysis paper, based on criteria developed by the instructor. The paper may be presented or reviewed by peers.
o Analyze a case that is threaded throughout the course. As part of the learning process, students acquire knowledge during the course and apply that knowledge to different aspects of the case.
Case study analysis steps:
Cases used in the classroom vary from short vignettes to dense, multi page volumes. It is the responsibility of the instructor to teach a process which, while useful in the classroom, can be applied to the real world after the student graduates. Real world application of the steps used in case study analysis will vary from those found in the safety of the academia; employees will gather the information, found conveniently in an academic written case study, from a dynamic environment.
Here are some recommended steps for successful case analysis.
Provide the following for the chosen company:
I. Mission
II. Vision
III. Strategic Objectives
IV. Market Analysis
V. Human Resources Management
VI. High level overview SWOT
VII. Financial Analysis (include trend analysis, liquidity, profitability, and solvency ratios.
Define the issue or problem. To make an analysis or recommendation, one must first determine what the issue or problem is. As in the real world, note there may be more than one problem in a case study analysis. (You can appreciate the importance of this step if you ever took your car in because it was running rough and paid for several repairs because the mechanic didn't correctly diagnose the problem in the beginning.)
Begin Your Analysis
I. Conduct your analysis. What are the possible causes of the problem or issue? What alternatives are possible given the facts presented? This is the most time-consuming step, and the step with the greatest variation. There may be many possibilities. It might be helpful to list all solutions you can think of before focusing on the most useful or valid. There is not necessarily a right answer, but there may be several alternatives that lead to varying outcomes. The quality of analysis will depend upon application of theory learned in the classroom and through research.
II. Make recommendations. Choose the recommendation you believe to be the best, justify it, and develop it. Recommendations may be made in the form of an action plan to solve the problem or issue. Or, recommendations may involve the choice of the best alternative for resolving the issue or problem. Recommendations made must be thoroughly developed and supported.
References:
ICFAI Center for Management Research. (nd). Learning with cases.
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Download:- Marriott-Research-Case-Study.rar