What are the perceived strengths and weaknesses of our


For the second discussion, consider the following good research questions:

What are the perceived strengths and weaknesses of our retail operations?

What is the demographic profile of visitors to our website?

To what extent has the new advertising campaign been successful in creating the high-quality, customer-centered corporate image that it was intended to produce?

How has the new packaging affected the sales of the product?

How do price and quality rate on consumers' evaluation of products?

Choose two of these and develop related, but ineffective, poorly-written research questions for each.

In your responses, conclude why the questions are no longer well-defined research questions? Consider the relevance and the feasibility as well as the observable outcomes.

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