What are the keys to effective internal marketing


DISCUSSION QUESTIONS

1.What factors should a company review before deciding to go abroad?

2.How can companies evaluate and select specific foreign markets to enter?

3.What are the differences between marketing in a developing and a developed market?

4.What are important trends in marketing practices?

5.What are the keys to effective internal marketing?

6.How can a company improve its marketing skill

7.How do marketers influence country-of-origin effects?

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Marketing Management: What are the keys to effective internal marketing
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