Marketing Concept
https://books.google.com/books?id=Km-ZAkaSysIC&printsec=frontcover&dq=intro+to+marketing+concepts+/+graeme+drummond,+john+ensor&hl=en&sa=X&ved=0ahUKEwiftJnCwtjLAhWGKCYKHYrxCXsQ6AEIMDAA#v=onepage&q&f=false
In a paper of 500-750 words, summarize the article, addressing the following questions:
1. What is the purpose of the article?
2. What is the thesis of the article?
3. What are the key points/facts presented in the article?
4. What are the conclusions and recommendations?
5. Is the article useful? Why or how?
6. Is the article well-written and easy to understand?
7. What is your assessment of the article?
8. Would you recommend it to others? Why?
Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is not required.
100.0 %Content Unsat Less than Sat Satisfactory Good Excellent
0.00% 65.00% 75% 85% 100.00%
40.0 %Purpose, Thesis, and Key Points of the Article No summary of the article's purpose, thesis, and key points is present. A summary of the article's purpose, thesis, and key points is incomplete or omits some requirements stated in the assignment criteria. A summary of the article's purpose, thesis, and key points is complete, but is somewhat inaccurate or irrelevant. Research is inadequate in relevance, quality, or currentness. A summary of the article's purpose, thesis, and key points is accurate. Research is adequate, current, and relevant, and addresses all issues stated in the assignment criteria. A summary of the article's purpose, thesis, and key points is comprehensive, accurate, and clearly provides purpose and facts. Research is thorough, current, and relevant. All issues stated in the assignment criteria are thoroughly addressed.
20.0 %Conclusions and Recommendations No summary of the article's conclusions and recommendations is present. A summary of the article's conclusions and recommendations is incomplete or omits some requirements stated in the assignment criteria. A summary of the article's conclusions and recommendations is complete, but is somewhat inaccurate or irrelevant. Research is inadequate in relevance, quality, or currentness. A summary of the article's conclusions and recommendations is accurate. Research is adequate, current, and relevant. All issues stated in the assignment criteria are addressed. A summary of the article's conclusions and recommendations is comprehensive, accurate, and clearly provides purpose and facts. Research is thorough, current, and relevant. All issues stated in the assignment criteria are thoroughly addressed.
20.0 %
Critique of the Article A critique of the article is not present. A critique of the article is incomplete or omits some requirements stated in the assignment criteria. A critique of the article strategy is complete, but is somewhat inaccurate or irrelevant. Research is inadequate in relevance, quality, and/or currentness. A critique of the article is accurate. Research is adequate, current, and relevant. All issues stated in the assignment criteria are addressed. A critique of the article is comprehensive, accurate, and clearly provides purpose and facts. Research is thorough, current, and relevant. All issues stated in the assignment criteria are thoroughly addressed.
10.0 %
Mechanics of Writing (includes spelling, punctuation, grammar, language use) Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice and/or sentence construction are used. Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register), sentence structure, and/or word choice are present. Some mechanical errors or typos are present, but are not overly distracting to the reader. Correct sentence structure and audience-appropriate language are used. Prose is largely free of mechanical errors, although a few may be present. A variety of sentence structures and effective figures of speech are used. Writer is clearly in command of standard, written, academic English.
5.0 %Paper Format (Use of appropriate style for the major and assignment) Template is not used appropriately, or documentation format is rarely followed correctly. Appropriate template is used, but some elements are missing or mistaken. A lack of control with formatting is apparent. Appropriate template is used. Formatting is correct, although some minor errors may be present. Appropriate template is fully used. There are virtually no errors in formatting style. All format elements are correct.
5.0 %
Research Citations (In-text citations for paraphrasing and direct quotes, and reference page listing and formatting, as appropriate to assignment) No reference page is included. No citations are used. Reference page is present. Citations are inconsistently used. Reference page is included and lists sources used in the paper. Sources are appropriately documented, although some errors may be present. Reference page is present and fully inclusive of all cited sources. Documentation is appropriate and GCU style is usually correct. In-text citations and a reference page are complete. The documentation of cited sources is free of error.
100 %Total Weightage.