Unit I Essay
Using at least your textbook and a minimum of two additional sources, answer the following questions. Your paper should be at least two pages in length, excluding title and reference pages. Follow APA style guidelines.
· You are the CEO of XYZ manufacturing company. You have decided that you would like to market your product to Turkey. Consider the following points in your paper; you can make assumptions, but support your work with facts and scholarly references:
o Discuss the reasons why your company would want to expand overseas.
o Discuss what your mode of international business would be and how moving abroad will expand sales.
o How will you minimize risks and acquire resources?
What are the factors you may face expanding into a foreign market? How might you mitigate those barriers?