1. What are the factors which led M&S to internationalize?
2. What is the sequence of country entry and why was that sequence selected?
3. What are the modes of entry used In the various countries and why?
4. Which host country factors M&S seems to value and which do they don't?
5. Describe and explain the adaptations to M&S business model in different countries.
6. Is M&S multinational or global retailer? Explain and defend your answer.