Assignment:
Overview
A critical financial-accounting skill is the ability to read, analyze, and make actionable determinations from any financial statement. Business leaders gain valuable information from the analysis of their direct competitors as well as organizations that operate in similar fields.
Instructions
You are the CFO of an up-and-coming athletic company, which desires to someday become the athletic company in the world. Strategically, the company uses Nike and Under Armour as their key competitor benchmarks. Your CEO is a big believer in learning from the competition and is requesting two things from you regarding Nike and Under Armour's most recent annual reports: An Executive Summary and a brief Video Presentation of your findings.
Requirements
Part One: Executive Summary
Create an executive summary you would feel comfortable turning in to your CEO or to Jack that is no more than 2 pages, single-spaced using 12-point Times New Roman font. You may also include an appendix with additional references, graphs, charts, and tables for additional support if needed.
1. Competitor Strategies
• Identify and explain one key strategy from each company that the company explicitly discussed in the annual report.
2. Net Income Margins
• What are the after-tax net income margins (aka, net profit margin) for both companies?
• How do they compare?
• Who achieves the higher net income margin? Why?
3. Inventory Management
• Who has more inventory in terms of days of inventory last year? (Inventory Days on Hand ratio)
• What are their respective 3-year trends for days of inventory?
• What accounting approach does each of the companies use to value their inventory? (The accounting approach can be found in the Notes section)
4. Cash is King
• How much net cash from operations did each company generate last year?
• Which company has done a better job generating cash from operations?
• In laymen's terms, how is each company spending their cash with respect to reinvestments in the business, changes in debt, and returning money to shareholders?
5. Liquidity
• How do the companies compare in terms of the current ratio, and what are their respective 3-year trends?
• Does their current ratio indicate that either of these companies could go bankrupt soon? Explain.
Part Two: Financial Presentation and Slide Deck - 5-minute maximum ZOOM video and 5-slide maximum PowerPoint deck (not including Cover page or References, if desired)
1. Create a PowerPoint Deck in support of your financial presentation
• Highlight some key findings from the executive summary. Focus on key insights that would be helpful for the leadership team.
• Your PowerPoint should be complementary to your Executive Summary.
• Remember to keep your slides legible. Avoid small fonts, too much text, or distracting graphics.
• Maximum 5 slides.
2. Record your financial presentation using ZOOM
• Record both the PPT deck and your webcam feed simultaneously.
• Remember to practice your presentation. You may record several times prior to submitting.
• Maintain eye contact, speak conversationally, use an engaging tone, and dress professionally.
• Your video must be no longer than 5 minutes.