1. What are the primary differences between advertising and publicity? How ethical is advertising that appears as publicity?
2. What role does technology play in global public relations? Provide a specific example.
3. What are some of the ethical dilemmas faced by marketers in emerging global markets? Explain responsible marketing practices that should be followed in emerging foreign markets.
4. Patent laws are very strong in the United States but they do not automatically carry the same power across international borders. Having said this, how would you protect proprietary or intellectual property then?
5. What do you think from a marketing perspective; wouldn't a marketer want the comment on his/her product be perceived as credible because a credible comment would lead to more sales?
6. What are some ways to share important market research across a global organization? If you were responsible for gathering research for a new market, how would you share it with your global colleagues?
7. Contests are a good way to generate excitement and attention for your product or service. Keep in mind that rules and regulations for contests will vary by country so you typically cannot use one contest across borders. Does anyone have examples of contests that they think were really good, or even really bad?
8. Given this weekend is the busiest weekend of the holiday season, what are your thoughts on how retail companies handle Black Friday? Thinking about the concepts we have talked about in class, what do you like/dislike about the sales strategies? What would you do differently?