1. What are some reasons companies do become customer-centric except?
a. Customers create both short-term and long-term value
b. Customers are the sole source of a company’s revenue
c. Customers are scarce
d. Focusing on customers will ensure every transaction is profitable
2. In the “relational” type of business relationship described by Julie Edell Britton, which best characterizes the interest of buyer and seller, respectively?
a. High and low
b. High and high
c. Low and high
d. Low and low
3. Which stage in the relationship development process depends on the factors of inputs, consistency, and durability?
a. Awareness
b. Exploration
c. Expansion
d. Commitment