What are some differences you might expect to see between


Lifestages or Combined Demographic Variables related to Family Life Cycles are important ways to understand how our purchasing patterns change over our lifetime.

What are some differences you might expect to see between these two lifestage groups

a)"men 18-34; Married ; children under 5" versus

b) "men 18-34, Married, no children"?

Please include examples, discuss disposable income differences and perceived needs of each group.

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