Assignments
Question 1: How can a researcher ensure that the target audience interprets the questions the same way? What role does grammar play?
Question 2: What are some common methods used in data analysis? When would you use each one?
Question 3: Have you ever seen or used a semantic differential scale? What are some advantages or disadvantages of this scale?
Question 4: Recall the readings and activities you have completed this week and research a TED Talk or other academic video that applies to one or more of your weekly objectives.Post a link to the video in your discussion thread
• What do you find interesting or surprising about the information in the video?
• How does it relate back to your weekly objectives?
Question 5: What role does Excel play in data analysis?
Question 6: What are some problems with data analysis and research? How can data be manipulated?
Question 7: After reading about Best Buy, research how another company such as Amazon builds customer share and loyalty.
Assignment 1:
Resources: The Market Research Toolbox, Ch. 11, The Market Research Toolbox, Ch. 14, and 15-minute Oil Change Data Set
Scenario: An oil change company is looking for ways to increase customer flow and revenue for the business. The company leaders have hired you to the company's market research consultant.
Using raw data, determine two descriptive statistics regarding the oil change company that can be used to attract customers.
Write a 525- to 700-word paper in which you:
• Explain the descriptive statistics determined and their direct use in attracting customers.
• Analyze additional information needed to develop a better marketing strategy.
• Assess how you would collect this additional information.
Assignment 2:
Scenario: Select a Fortune 500 company of your choice, and look for ways to increase customer flow and revenue for the business. The company leaders have hired you to be the company's market research consultant.
Prepare a 7- to 10-slide Microsoft PowerPoint presentation, with speaker notes.
Address the following in your presentation:
• Provide four facts about the company using descriptive statistics.
• Conduct market research to determine additional business opportunities.
• Recommend two marketing strategies based upon the additional secondary research you conducted.
Format your presentation consistent with APA guidelines.
Assignment 3:
Write a 525- to 700-word Market Research Implementation Plan based on the scenario you selected in your Week 2 Learning Team Assignment: Market Research Implementation Plan: Problem Identification and Project Outline.
Continue and revise the previous paper to address the following in your plan:
• Describe your business scenario.
• Explain secondary market research concerning and applied to the selected scenario.
• Discuss the research design used in your project, such as qualitative, quantitative, or mixed.
• Develop at least one data collection instrument to address your market research scenario.
• Recommend sampling procedures for the implementation of the instruments.
• Create figures and tables to demonstrate marketing information.
• Develop a timeline for implementation
• Create an Executive Summary to place at the beginning of the plan.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Project-Outline.rar