Complete the mcq:
1 An organization's value is comprised of three major classes of assets, including intangible assets. Which one of the following is NOT considered an example of an intangible asset?
a. Marketable securities
b. Intellectual capital
c. Goodwill
d. Human capital
2 All of the following are aspects of operating income EXCEPT which of the following?
a. Measures alternative items
b. Pertains only to income generated from operations
c. Focuses on income for the company, not simply for equity holders
d. Pertains only to ongoing business activities
3 When Lowe's Home Improvement store makes a policy to have guaranteed lowest prices, this is an example of:
a. Price fixing
b. Perfect elasticity
c. Price elasticity of demand
d. Neither price fixing or elasticity
4 With the stalled economy that we are experiencing, many people are opting to purchase generic products as a way to defray costs of purchases. From a company's perspective, all of the following make these private label products cost effective EXCEPT:
a. Lower-quality ingredients
b. Lower cost labeling and packaging
c. Minimal advertising
d. Store shelf placement
5 When checking our postal mail at the end of a long day, the last thing we want to see are the unrequested catalogs and mailers that tend to junk up our mailboxes. This type of marketing is known as which of the following terms?
a. Consumer marketing
b. Direct marketing
c. Door-to-door solicitation
d. Indirect marketing
6 Data collection techniques in a research study can be in the form of interviews or questionnaires, for example. Which one of the following is NOT a type of questionnaire?
a. Group
b. Self-administered
c. Interviewer-administered
d. Telephone
7 At the beginning of the research process, the researcher may generate several research ideas. One technique to refine these ideas is to ask a group of people to generate independently up to three research ideas based on the given research idea, and, over subsequent cycles, revise their ideas until a consensus is reached. This refining technique is called:
a. Brainstorming
b. Relevance tree
c. Creative journaling
d. Delphi technique
8 As consumers, we make buying decisions everyday and large companies spend millions of dollars researching customer buying decisions in great detail. All of the following are factors that influence consumer buying behavior EXCEPT:
a. Cultural
b. Personal
c. Community
d. Social
9 A researcher wants to ensure that if the data collection techniques or analysis used were repeated by another researcher the results would yield consistent findings. This is a test of the credibility of the research utilizing:
a. Validity
b. Reliability
c. Generalizability
d. Appropriateness of test
10 When framing a research study, there are two types of approaches to research. What are two types?
a. Deductive approach
b. Inductive approach
c. Both of the above
d. None of the above
11 Which one of the answers below is NOT an accounting-based valuation method?
a. Price-to-book (PB)
b. Price-to-earnings (PE)
c. Analysis targets
d. PEG ratio
12 In order for firms to analytically understand their competitive environment, they need to assess and monitor those critical segments of the general environment, focusing primarily on those elements that have the greatest potential impact on the firm. Which one of the following is NOT included as a general environment segment?
a. Demographics
b. Employment
c. Technological
d. Economic
13 All of the following are arguments that favor globalization EXCEPT which one?
a. Benefit to the consumer
b. Unemployed workers
c. Contributes to growth and greater productivity
d. Create export opportunities
14 Strategic entrepreneurship is an action that can be taken by:
a. Corporations
b. Individuals
c. Both of the above
d. Neither of the above
15 You can use the following formula to disaggregate the return on common shareholders' equity (ROCE = RNOA + (LEV X Spread), where ‘LEV' represents ______________________.
a. Leveraged Interest
b. Valuation leverage
c. Payout leverage
d. Financial leverage
16 Resources or claims to resources that are easily converted to cash are considered ____________ .
a. Liquid assets
b. Noncurrent assets
c. Current assets
d. Inventoried assets
17 Companies often assess their competition, especially when introducing new products to market. One of the starting points in this assessment is to understand the industry, mainly the number of sellers and whether the product is homogeneous or highly differentiated. Which of the following is NOT a characteristic of an industry type?
a. Pure monopoly
b. Oligopoly
c. Conglomerate
d. Monopolistic competition