Well worded objective and a poorly-worded objective


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Q: Objective that are clear to one person are troubling or confusing to another. Provide an example of a well worded objective, and a poorly-worded objective. Why is one better than the other? Explain your rationale.

Reference:

David, F. R. (2011). Strategic management: Concepts and cases (13th ed.). Upper Saddle River, NJ: Prentice Hall.

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