We all like to learn from the best. So when it comes to growth it's tempting to take global high-performers like GE, IBM, Shell, or BMW as role models and look for opportunities outside the home markets.
The trouble is that these global role models are much easier to admire than to imitate. As learned form experience it is also more complicated to manage.
When the U.S. beer company Coors translated its slogan "Turn it loose" for use in other markets, it obviously did not realize that in Spanish "Turn it loose" means "Suffer from diarrhea." Advertising is about highlighting your product in its best possible light. An advertisement that is perfect in one region can turn out to be a flop in another because of language or cultural differences. Considering the region where you are placing advertisements is essential to effective marketing.
Class: What are some other specific cultural, economic, political and/or legal factors that should be considered before expanding globally? *must be a minimum of 100 words*