Question: Why would the world's largest retailer get involved with sponsorships?
Wal-Mart has signed a massive deal with the Oak View Group, giving the world's biggest retailer a major marketing presence at 21 big league arenas, stretching from Sacramento to Fort Lauderdale. The agreement is valued in the eight figures annually, according to multiple sources with knowledge of the deal, with one putting it at $40 million over three years. It is especially significant considering Wal-Mart has not historically been a big player in sports marketing. It also stands out for its scope, reaching 70 million people a year who pass through those NBA and NHL facilities, Oak View Group officials.