Report - Market Selection and Analysis
Consider the market characteristics that are essential to the success of your client there, focusing on where your customers are (not where they will be going to study abroad). For example, demand for the study-abroad programs may exist only in markets characterized by certain income level, education system, cultural or political environment, geographic location, climate, or other factors.
Based on your analysis of the market success factors, choose several (2-4) markets that meet your success criteria. A market is generally a country, but it can be a region within a country, or multi-country region.
Based on the comparison, select one most promising market that you believe has the greatest potential for your client and provide an in-depth analysis, including the market size, number of potential customers and their characteristics, main competitors and their strengths and weaknesses compared to your client organization, cultural, legal, political, and economic environments, trade and labor regulations that your client must understand to ensure the success of the product in that market.
VOYAGER STUDY ABROAD (VSA) - Market Expansion Challenge Instructions
The Challenge
Voyager Study Abroad (VSA) is in need of:
An analysis of the company's competitive advantages/disadvantages, threats and opportunities for growth;
The identification and refinement of its target markets;
A strategy for effectively penetrating these markets;
An effective pricing strategy that would ensure customer base growth;
Development of an effective marketing/promotion strategies that allows inexpensively reach is target audience and differentiate VSA programs from competitors.
This one needs:
Many reliable resources
7-8 pages long
Please be creative.
Attachment:- Assignment.rar