Question: Step 1: Watch the following two part video series about converting cluster analysis to market segmentation insights:
Market Segmentation Part 2 - Defining Market Segment Structures from Cluster Results (By Unlocking Your Innovation & Analytics Potential)
Market Segmentation Part 3 - Translating Cluster Based Market Segmentation into Business Strategy (By
Unlocking Your Innovation & Analytics Potential)
Step 2. Open the updated "pizza" dataset that you worked on for exercise 8 that now contains the cluster segment group numbers.
Step 3. Using pivot tables, compare the demographics, attitudes, and spending data across the different segment groups you created for exercise 8. In a new powerpoint, include some pivot tables or charts that show you findings and interpret them in the powerpoint. Given what you found, describe who you think pizza huts target market is. Describe who you think little caesars target market is.
Step 4. Save and submit the powerpoint.
Information related to above question is enclosed below:
Attachment:- Pizza.rar