Read the article and watch the video available here: https://www.nytimes.com/2015/08/02/business/a-company-copes-with-backlash-against-the-raise-that-roared.html
Questions
1. Using Herzberg's two factor theory, what outcomes did Dan seem to want to achieve by the raise?
2. Using equity theory, explain what tensions and reactions the raise created among employees.
Feel free to refer to/quote specific employees.
3. In the video Dan mentions that some of his customers wrote him letters saying "you just made my job harder". This is echoed in the article by customer Brian Canlis. Use a motivation theory to explain what they meant by this.
4. What organizational justice issues are present in the situation described in the article?
In order to be given full credit for your work, you must comply with the following instructions:
Content of your case analysis:
- Use theory/concepts from the course in each of your answers. You may use a motivation theory more than once in your answers.
- Refer back to specifics of the case in your answers (you can assume the reader has read the case
- do not retell the case in your answers)
Format of your case analysis:
- Include your name and McGill ID number at the top of each page
- Write in Times New Roman 12 pt., double-spaced with 1-inch margins
- Do not exceed 3 pages (reference list not counted in page count)
- .pdf format for submissions
Submission of your case analysis
- Upload submission in .pdf format on McGill My Courses (https://mycourses2.mcgill.ca)
- Deadline for submission is 11:59PM on Thursday, Oct. 1. Late submissions will be penalized 5% (1 point)/day.
Honor code
- Reference any idea paraphrased from a book, the class, an article, etc.
- Do not discuss the case with other students