Use the dividend-discount model to estimate its value per


Procter and Gamble (PG) paid an annual dividend of $1.74 in 2009. You expect PG to increase its dividends by 7.5% per year for the next five years (through 2014), and thereafter by 2.8% per year. If the appropriate equity cost of capital for Procter and Gamble is 8.1% per year, use the dividend-discount model to estimate its value per share at the end of 2009.

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Financial Management: Use the dividend-discount model to estimate its value per
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