Course: Internship Project
Objectives:
The assignment has been designed to evaluate the opportunity and experience of working within an organisation.
To provide an opportunity for students to directly apply theory into practice in a working business environment.
To aid and enhance communication skills and teamwork.
The project aims to develop'.....
1. Communication skills: written and oral
2. Analytical skills
3. Research skills
4. Organisational skills
The students will display the following skills......
1. Consider some basic management theory and relate this to their working experience.
(Assessment: individual project)
2. Demonstrate knowledge and understanding of organisations and their management.
(Assessment: individual project)
3. Describe business functions and processes. (Assessment: individual project)
Project Description:
This is an individual project.
The project consists of:
Select ONE project of your choice from the following list:
1. Assess the Market and Business Environment of the enterprise you are based in using SWOT and PESTEL.
2. Conduct an introductory level appraisal of the enterprise's finances.
3. Explain the Marketing Mix of the enterprise's products and services.
Reference Books:
Baird B., (2011) Internship, Practicum, and Field Placement Handbook, The International Edition, 6th Edition Pearson - to be replaced next year by the 7th edition
Supplementary texts and/or other learning materials
ESE (2006), The Internship Handbook, ESE Internal Publication
Please refer to the Module Handbook and the Portal for other sources of information
Structure of the Project:
Cover Page
Table of Contents
Introduction: About the Project
o The Project Company
o The Client
o Why this project (Project selection criteria)
o Defining the Project (Project Scope)
The Body of your answer.
Summary & Conclusion
Bibliography
NOTE: The title page should include the name of the course, the title of the project, the students' full names, the tutor's name and the date. The table of contents should include all the headings with appropriate page numbers, including the Bibliography and the Appendices.
Format of the Project:
The project should be prepared as a neatly typed Word document (Times New Roman 12 points), with double spacing and page numbering, and it should be presented in a folder.
The written projects are expected to consist of approximately 2000 words per student (not counting tables or inserts, introduction and conclusions).