Two students at Cambridge University in England were charging businesses to have their logos painted on their faces for a day. The students raised more than $40,000 toward their university tuition. Volvo has had people adopt temporary tatoos in their promotions, while Dunlop went to the extreme by offering a set of free tires to those who would have the company's flying-D logo permanently tatooes somewhere on their bodies. Ninety-eight people complied to the Dunlop promotion.
Is it ethical for advertisers to resort to such extreme promotions dubbed "skinvertising"? Do you think it's even effective? Would you participate?