1. When Apple introduced iPhone in the United States in the summer of 2007 with a sale price of $ 599 it used skimming pricing strategy.
a. True
b. False
2. A market penetration pricing strategy calls for setting price levels that are high enough to quickly build market share.
a. True
b. False
3. Suppose the Japanese yen is weak in relation to the U.S. dollar. Rather than stressing price benefits, Japanese companies exporting to the U.S. should emphasize quality improvements and after-sales service.
a. True
b. False
4. When domestic currency is strong, expenditures in the local (host country) should be minimized.
a. True
b. False
5. In countries where high inflation is the rule, companies should make price adjustments to maintain operating margins.
a. True
b. False