Trends that may impact sales eg unemployment rates

Question

Industry Analysis-

Using the product from Product Analysis and Industry Analysis, students are required to write an in-depth market segmentation analysis.

Topics to be analyzed include (but are not limited to):

1. Who is the target market?

2. Provide a detailed analysis of the consumer (see page 176 for required demographic factors)

3. Trends that may impact sales (e.g., unemployment rates, disposable income, consumer confidence index, housing market, etc.)

4. Analyze consumer characteristics (e.g., needs, attitudes, brand loyalty)

5. Decision process

6. Customer loyalty - provide an opinion on which loyalty category you feel the average consumer fall under and why.

Answer 1

By employing the product from Product Analysis and Industry Analysis, students are needed to write down an in-depth market segmentation assessment. The topics to be examined comprise (however are not limited to): Q1. Explain who is the target market? Q2. Give a detailed assessment of the consumer (see page for required demographic factors) Q3. Trends that might impact the sales (example: unemployment rates, disposable income, consumer confidence index, housing market and so on). Q4. Examine consumer features (example: needs, attitudes and brand loyalty) Q5. Decision process Q6. Customer loyalty - Give an opinion on which the loyalty category you feel the average consumer fall under and explain why.