Transportation to convenience stores and supermarkets


Krispy Kreme has a distribution network that allows fresh doughnuts to be transported to convenience stores, supermarkets, and Krispy Kreme outlets before dawn so that consumers can enjoy them that same day. This is an example of a(n) ____ for the Krispy Kreme organization.

a) organizational strength

b) scope extension strategy

c) defender strategy

d) distinctive strategy

e) competitive disadvantage

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Business Management: Transportation to convenience stores and supermarkets
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