Discussion International Business managment ( more 250 word )
Today's integrated marketing plans include a marcom strategy, an online strategy and a promotion strategy. Answer these questions in your 200-300 word discussion thread using real-world examples.
1. What are the various activities included in each of these three strategy components?
2. What is the difference between relationship marketing and database marketing? With a majority of business organizations now using database marketing to maintain customer relationships, discuss the positive and negative aspects of this method.