Strategies of Customer Relationship Management and E-Commerce
Purpose of the Assignment:
This assignment has a two-fold purpose:
1. To help students better understand Customer Relationship Management (CRM) and the ecommerce strategies via a company's website.
2. To find out how effectively Customer Relationship Management contributes to ecommerce with the applications of information technology.
Requirements of the Assignment:
Visit the websites of Dunkin Donuts and Krispy Kreme Doughnuts and identify the following:
1. The major customer-related activities on the two websites and how they are supported by information technology.
2. The effective e-commerce and CRM strategies, applications and services on both websites.
Write a short report on the findings of the above items 1 and 2 with appropriate comparison, contrast, and discussion. The report should be in APA (American Psychology Association) style but without a cover pager.
The report should be word-processed in Times New Roman 12 pt font and double spaced, with no less than FIVE and no more than SIX double-spaced and numbered pages (with 1" margins on all sides), excluding figures, tables, illustrations, and references.
Fewer or more pages will result in points deduction.